Best Time to Buy a TV: Holiday Sales and Seasonal Deals
TV prices fluctuate throughout the year with predictable sales cycles. Here is when to buy for the best deals and how to avoid overpaying during off-peak months.
Black Friday and Cyber Monday: The Biggest Deals
Black Friday remains the single best time to buy a TV. Retailers offer their deepest discounts of the year, and the competition between Best Buy, Amazon, Costco, and Walmart drives prices to their annual lows. Discounts of 30 to 50 percent off regular retail prices are common on both budget and premium models. Cyber Monday extends the sales window online, and many deals are identical or even better than Black Friday in-store prices. The key is to know what you want before the sales start. Retailers use doorbuster deals on entry-level TVs to drive traffic, but the best value is often found on mid-range and previous-year premium models that get steep markdowns to clear inventory. Do your research in October, identify the models you are interested in, and be ready to act when prices drop.
Super Bowl Season: January and February Sales
The weeks leading up to the Super Bowl are the second-best time to buy a TV. Retailers know that millions of people want a new TV for game day, and they price accordingly. The discounts are not as deep as Black Friday, but they are significant, typically 15 to 30 percent off retail. Super Bowl sales are particularly good for larger screen sizes, 65 inches and above, because retailers push big screens for the big game. If you missed Black Friday or your budget was not ready in November, the Super Bowl sales window in late January and early February is an excellent second chance. This is also a popular time for TV mounting. TV Solutions sees a surge in installation bookings in January and February as homeowners get their new screens up on the wall before kickoff.
Amazon Prime Day and Mid-Year Sales
Amazon Prime Day, typically in July, has become a significant TV sales event. Amazon offers competitive pricing on its own Fire TV models and partners with major brands for exclusive deals on Samsung, Sony, LG, and TCL sets. Prime Day deals can rival Black Friday pricing on select models, especially Amazon's own branded TVs and budget options from TCL and Hisense. Best Buy, Walmart, and Target run competing sales during the same period, so you do not need a Prime membership to benefit from the mid-year pricing pressure. Other mid-year sales events worth watching include Memorial Day, Fourth of July, and Labor Day weekends. The discounts during these periods are typically 10 to 20 percent off, not as dramatic as Black Friday or Prime Day, but worthwhile if you need a TV during the summer months.
New Model Season: Spring Clearance
TV manufacturers release their new model lineups in the spring, typically between March and May. This means the previous year's models get marked down to clear shelf space. If you do not need the absolute latest features, buying a clearance model from the prior year is one of the smartest ways to get premium picture quality at a midrange price. A 2024 model Sony or Samsung bought in March 2025 will often be 30 to 40 percent below its original retail price, and the picture quality difference between model years is typically incremental. The processor might be slightly better, or the peak brightness slightly higher, but the core panel technology is often identical. This strategy works best for premium TVs where the original price is high enough that the percentage discount translates to meaningful savings.
Planning Your TV Purchase and Installation
The best approach is to decide on a target size and budget, research models during an off-peak month, and then buy during the next major sales event. If you want a 65-inch OLED, research in September and buy on Black Friday. If a 75-inch QLED is on your list, watch for Super Bowl deals in January. Once you have the TV, professional mounting transforms the experience. TV Solutions offers transparent online booking with exact pricing for every installation. We recommend booking your mounting appointment a week or two before your TV arrives so the installation date aligns with delivery. We serve the entire service area, from your area to Parker to Arvada , with the same flat-rate pricing and Lifetime Service Guarantee. Check our TV mounting cost guide so you can factor installation costs into your overall budget.